DM2I is a research website created to make a complex academic subject more accessible through digital storytelling. Developed as part of a collaborative project, the platform explores how data, streaming platforms and generative artificial intelligence are reshaping the French independent music industry.
Rather than presenting the research as a static report, we designed a navigable web experience structured around key questions: who controls music data, how platforms redistribute visibility and revenue, and what new dependencies emerge for independent artists in an ecosystem increasingly shaped by automation and recommendation systems.
The site brings together editorial content, key figures, research summaries, interactive sections and data visualisations within a single interface. The challenge was to translate a dense and critical body of information into a clear, readable and engaging experience for a broader audience while preserving the seriousness of the research.